To reach out to our target audience across the globe and build brand awareness.
To engage with existing followers of Ayurveda and increase customer base for the category to create a top of mind recall value in the newly created global consumer pool.
To create dynamic branded content in order to drive traffic online, offline and lead them to the storefront.
how it all began
Ayurveda is an ancient, Indian science that came up with many herbs that can be used to treat various deceases. It is a 5,000-year-old system of natural healing that’s truly stood the test of time. Growths of herbal and ayurvedic products market are not dependent on one player. Growth in this market is a lot more secular and not related to the entry of one particular player. In fact, there is a global move towards herbal products and that market is growing fast.
Ayurveda uses a very wide range of herbs, spices, minerals, and metals as medicines. Many Ayurvedic herbs are already lurking in your kitchen cupboard. Common spices such as turmeric, cumin and coriander, for examples, have many therapeutic uses as you will see. The best part about Ayurvedic and Herbal products is that, they are essentially free of side effects. Natural scientists and ancient seers developed this system based on centuries of experiments, studies, and meditations. The focus of Ayurveda is to integrate and balance the body, mind, and spirit, rather than focusing on individual symptoms. Ayurveda, herbs, metals, massage, and other products and techniques are used with the intent of cleansing the body and restoring balance.
Ayurveda is a complete medical system which recognizes that ultimately all intelligence and wisdom flows from one Absolute source (Paramatman). Health manifests by the grace of the Absolute acting through the laws of Nature (Prakriti). Ayurveda assists Nature by promoting harmony between the individual and Nature by living a life of balance according to her laws. Herbal remedies are fast becoming popular even in our generation where everything seems to be governed by science. Herbal remedies or herbal medicine can be the first thing we try whenever we notice something wrong with our system.